Direct light floor lamp with base in white Carrara marble, telescopic stem in satin stainless steel, swiveling and height-adjustable reflector in pressed, polished and zapped aluminum.

It is one of the most famous and sold industrial design products and an iconic object of Italian design; it is part of the permanent collections of the Triennale Design Museum in Milan and the MoMA in New York. It is also the first industrial design object to which copyright protection is recognized like a work of art.