The history of Danese Milano coincides with that of Italian design. The salient phases, the maturity and the challenges of this company testify how the centrality of genius, the semantic strength of the objects, the quality of the materials with which they are made and their diffusion are constant elements of a path that since 1957 has involved the most important authors of the design, architecture and art of our time. The product catalog of recent years has been extended in terms of types, applications and the surprising number of creatives involved: Crasset, Fukasawa, Guixè, and Olivares on the international side, many well-known designers on the Italian one. The experience with these designers will close a multifaceted and experimental phase whose cultural heritage has enriched the workers and relaunched the global prospects of the company.